Search Engine Advertising (SEA) Training
Master Search Engine Advertising for premium products. Learn keyword strategy, ad copywriting, bidding, and optimization to boost ROAS, improve Quality Score, and scale profitable Google Search campaigns in DACH and other competitive digital markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Search Engine Advertising (SEA) Training shows you how to build profitable Google Search campaigns from the ground up. Learn to structure accounts, map keywords to intent, write high-converting responsive search ads, and optimize Quality Score, bidding, and budgets. Get practical tactics tailored to DACH markets, clear reporting frameworks, and repeatable test plans you can apply immediately.
Elevify advantages
Develop skills
- High-converting ad copy: Craft persuasive RSAs with promos, trust and benefits.
- Smart keyword strategy: Build intent-based DACH keyword sets that actually convert.
- Efficient SEA structure: Design lean Google Ads accounts for tight, testable budgets.
- Quality Score optimization: Align keywords, ads and landing pages for cheaper clicks.
- Data-driven SEA optimization: Test, report and scale campaigns by ROI-focused KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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