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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The Real-time Bidding (RTB) Course gives you a practical, step-by-step framework to plan, launch, and optimize RTB campaigns for stronger performance. Learn to segment and activate first- and third-party data, set smart bids and price controls, structure campaigns by funnel stage, and design A/B tests. You also master reporting, KPI analysis, and clear stakeholder updates tailored to a sports apparel e-commerce scenario.

Elevify advantages

Develop skills

  • RTB KPI mastery: connect funnel metrics to CPA, ROAS, CTR, CVR, and LTV fast.
  • Audience segmentation: build high-value RTB cohorts and smart bid multipliers.
  • Bid strategy design: set, adjust, and optimize RTB bids for profitable scale.
  • Testing and optimization: run DSP A/B tests and iterate weekly for better CPA.
  • Reporting for leaders: turn RTB data into clear insights and action-ready decks.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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