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Programmatic Marketing Course

Programmatic Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The Programmatic Marketing Course gives you a practical, step-by-step system to plan, launch, and optimize campaigns that hit clear revenue goals. Learn to define KPIs, set up accurate tracking, choose attribution, and build smart audiences for US home and lifestyle shoppers. You will master testing frameworks, bidding strategies, forecasting, and budget allocation so you can scale performance with confidence and report results that truly matter.

Elevify advantages

Develop skills

  • KPI strategy: Set sharp ROAS, CPA and revenue goals for programmatic growth.
  • Attribution mastery: Pick and validate the right model for programmatic impact.
  • Testing framework: Run fast A/B tests and scale winning audiences and creatives.
  • Audience building: Design high-ROI prospecting, retargeting and lookalike segments.
  • Forecasting skills: Build lean CPM–CTR–CR models to predict CPA and ROAS.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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