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Marketing Planning & Management Course

Marketing Planning & Management Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The Marketing Planning & Management Course gives you a clear, practical system to hit ARR targets with confidence. Learn how to design aligned funnels, set KPIs, model ACV and CAC, and build realistic conversion waterfalls. You will master channel strategy, lead scoring, automation, dashboards, and testing routines so you can plan, execute, and optimize campaigns that consistently generate qualified pipeline and revenue.

Elevify advantages

Develop skills

  • Build aligned sales-marketing funnels: define stages, SLAs, and handoffs fast.
  • Model ARR-driven KPIs: turn revenue targets into leads, MQLs, SQLs, and pipeline.
  • Design lean digital channel plans: SEO, paid, email, and demand-gen that convert.
  • Create practical lead scoring: qualify B2B SaaS prospects with clear rules and signals.
  • Optimize CAC and funnels: test, attribute, and refine campaigns with real data.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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