Lead Generation Course
Master B2B lead generation for digital marketing: define your ICP, build high-converting funnels, craft powerful lead magnets, optimize traffic channels, and track ROI so you consistently turn qualified leads into sales-ready opportunities.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Lead Generation Course shows you how to define high-quality leads, design high-converting lead magnets and landing pages, and build effective nurture sequences that move prospects to sales. Learn practical funnel architecture, targeting across key traffic channels, forecasting and attribution, plus CRM handoff and compliance best practices so you can consistently generate qualified opportunities and measurable pipeline growth.
Elevify advantages
Develop skills
- High-converting funnels: design lean B2B SaaS journeys from click to sales handoff.
- Lead magnet mastery: craft offers, forms, and UX that capture qualified B2B demand fast.
- Smart lead scoring: turn behavior and firmographics into clear MQL and SQL signals.
- Traffic channel strategy: deploy SEO, paid, and social to drive targeted, ready leads.
- Forecast and optimize: build simple models, track CPL, and A/B test for quick wins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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