Google Analytics Course
Master Google Analytics (UA & GA4) for digital marketing. Build a solid measurement plan, implement tracking with GTM, analyze funnels and campaigns, and turn data into clear reports and A/B test ideas that grow traffic, conversions, and revenue.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Google Analytics Course shows you how to build a solid measurement plan, define KPIs, and turn business goals into clear tracking requirements. Learn GA4 and Universal Analytics implementation with Google Tag Manager, event taxonomy, and enhanced e-commerce tagging. Practice behavior and funnel analysis, segmentation, reporting, and QA so you can quickly uncover insights and recommend confident, data-driven optimizations.
Elevify advantages
Develop skills
- Analytics strategy design: build lean, high-impact GA4 and UA setups fast.
- Tagging and tracking: deploy clean GTM events, UTMs, and e-commerce tags.
- Behavior analysis: find funnel leaks, cart issues, and device-specific drop-offs.
- KPI and segmentation mastery: define sharp KPIs and profitable audience slices.
- Insight to action: turn reports into A/B tests, UX fixes, and campaign wins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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