Google Analytics 4 Course
Master Google Analytics 4 for digital marketing. Learn to clean and analyze GA4 data, track ecommerce, compare channels and devices, and turn insights into clear recommendations that boost conversions, ROI, and landing page performance.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Master Google Analytics 4 with a focused, practical course that shows you how to clean and prepare exported data, build reliable conversion and revenue metrics, and analyze traffic sources, devices, and countries. Learn to evaluate landing pages, diagnose tracking issues, and turn GA4 findings into clear, actionable recommendations, dashboards, and alerts that improve performance and guide smarter budget and UX decisions.
Elevify advantages
Develop skills
- GA4 data modeling: master events, parameters, and exports in a short, hands-on format.
- Ecommerce tracking setup: apply GA4 best practices to capture full funnel revenue.
- Landing page analysis: use GA4 to spot drop-offs and test high-impact UX fixes fast.
- Channel attribution: compare traffic sources and ROI with clear, practical GA4 reports.
- Data cleaning for GA4: prepare reliable CSVs for accurate marketing decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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