GA4 Course
Master GA4 for digital marketing: build funnels, analyze user behavior, track ecommerce events, optimize campaigns and ROAS, design dashboards, and turn data into clear insights and actions that grow traffic, revenue, and customer lifetime value.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This GA4 Course shows you how to plan ecommerce measurement, configure events, and validate accurate tracking, then use reports, funnels, paths, and explorations to understand behavior and optimize performance. Learn to evaluate campaigns, attribution, and audiences, build clear dashboards, present insights that drive action, and maintain data quality with practical QA, governance, and ongoing analysis routines.
Elevify advantages
Develop skills
- GA4 ecommerce setup: design events, parameters, and conversions that reflect revenue.
- GA4 traffic analysis: compare channels, campaigns, and landing pages in minutes.
- GA4 funnels & paths: reveal drop-offs and optimize user journeys fast.
- GA4 attribution & audiences: refine bidding, remarketing, and ROAS decisions.
- GA4 reporting: turn complex data into clear, executive-ready dashboards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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