Direct Traffic Course
Master direct traffic in digital marketing. Learn to diagnose misclassified visits, fix tracking, design KPIs and dashboards, and build a 90-day plan to grow high-intent direct sessions that boost conversions and revenue.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Direct Traffic Course shows you how to interpret analytics reports, separate true direct visits from misclassified sessions, and fix tracking gaps that hide real performance. Learn practical diagnostics, measurement design, KPIs, and dashboards, then follow a 90-day action plan to improve data quality, uncover hidden channels, and grow high-intent traffic you can reliably measure and optimize.
Elevify advantages
Develop skills
- Direct traffic analytics: quickly read key reports to reveal real user behavior.
- Tracking architecture: build clean UTM, tagging, and offline tracking in days.
- Misclassified traffic fixes: spot hidden sources and reassign them to real channels.
- Direct KPIs and dashboards: design lean reports, alerts, and quality metrics fast.
- 90-day direct growth plan: launch practical actions to boost and qualify visits.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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