Event Tracking in Google Analytics 4 Course
Master event tracking in Google Analytics 4 for e-commerce. Learn GTM setup, data layers, KPIs, and debugging so you can measure every click, cart, and purchase—and turn marketing data into higher conversions and smarter campaigns.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Master event tracking in Google Analytics 4 with a focused, hands-on course that shows you exactly how to plan, implement, and validate high-quality data. Learn GA4’s event-based model, key ecommerce events and parameters, GTM setup, data layer design, privacy best practices, and debugging workflows so you can build reliable reports, optimize funnels, and drive measurable performance improvements fast.
Elevify advantages
Develop skills
- GA4 event strategy: Turn e-commerce goals into clear, trackable GA4 events fast.
- GTM implementation: Configure tags, triggers, and dataLayer for clean GA4 data.
- Parameter design: Define standard and custom GA4 parameters that drive insight.
- Debug & QA: Rapidly test, validate, and fix GA4 events with GTM and DebugView.
- GA4 reporting: Build explorations and funnels to optimize revenue and conversions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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