B2B Email Marketing for Lead Generation Course
Master B2B email marketing to generate qualified leads. Learn segmentation, nurture flows, lead scoring, A/B testing, and deliverability so you can build high-converting campaigns that move prospects from first touch to sales-ready.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This short, practical course shows you how to build high-performing B2B email programs that consistently generate qualified leads. You will define buyer personas, map problems to offers, design segmented nurture flows, and write conversion-focused copy. Learn lead scoring, automation, deliverability, testing, and analytics so you can launch compliant, scalable campaigns that move prospects to sales faster.
Elevify advantages
Develop skills
- Build B2B SaaS email strategies: align personas, offers, and KPIs fast.
- Design segmented nurture flows: 5–7 step sequences that convert leads to SQLs.
- Implement lead scoring: combine behavior and firmographics for sales-ready MQLs.
- Optimize with testing: run A/B tests and dashboards to lift pipeline metrics quickly.
- Set up compliant ops: deliverability, consent, and Martech integration done right.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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