Adobe Analytics Course
Master Adobe Analytics for ecommerce: map KPIs to business goals, design a clean purchase funnel, track campaigns, run A/B tests, and turn digital marketing data into clear insights that grow revenue and improve conversion rates.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Adobe Analytics Course shows you how to design clean report suites, structure eVars and events, and build a precise ecommerce purchase funnel. Learn to validate tagging, reconcile orders, track campaigns with accurate UTMs, and protect data across domains. Then create KPI-driven reports, segment behavior, detect anomalies, and turn funnel insights into clear optimization and testing plans you can act on immediately.
Elevify advantages
Develop skills
- Ecommerce KPI design: map revenue, AOV, LTV and ROAS to clear business goals.
- Adobe Analytics funnels: build purchase flows, segments, and drop-off reports fast.
- Experiment tracking: set up A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: configure UTM, eVars, and models for paid, organic, and email.
- Data QA and benchmarks: validate orders, debug tags, and compare to industry norms.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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