Blogging for Business Course
Turn your blog into a revenue engine. This Blogging for Business Course shows digital marketers how to plan content, do keyword research, capture and nurture leads, optimize posts for SEO, and track MQLs, demo requests, and signups that prove ROI.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Blogging for Business Course shows you how to plan a 6-post editorial calendar, choose high-intent keywords, and structure long-form articles for traffic and conversions. You will learn proven post formats for SaaS, build lead magnets, CTAs, and email nurtures, connect blog performance to CRM and analytics, run A/B tests, and scale a lean, measurable content engine that reliably generates qualified pipeline.
Elevify advantages
Develop skills
- Conversion-focused blog strategy: plan posts that drive trials, demos, and MQLs.
- SEO blog writing: structure long-form posts for rankings, traffic, and lead capture.
- Lead funnels from content: CTAs, lead magnets, and nurture emails that convert fast.
- Keyword and topic research: find high-intent queries for B2B SaaS blog growth.
- Analytics and testing: track blog ROI and A/B test headlines, CTAs, and offers.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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