B2B Digital Marketing Course
Master B2B digital marketing for mid-market SaaS. Set MQL targets, build personas, plan budgets, and run high-ROI campaigns across paid, owned, and earned channels—then track KPIs, optimize funnels, and confidently present results to leadership.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This B2B Digital Marketing Course gives you a clear, practical plan to launch and scale a three‑month acquisition program for mid‑market SaaS. You will define precise MQL criteria, build personas, craft value propositions, and map messaging to each buying stage. Learn to allocate a $60,000 budget, execute paid and earned campaigns, optimize owned channels, track ROI, and report confidently to leadership with realistic benchmarks and funnel math.
Elevify advantages
Develop skills
- B2B funnel design: turn revenue targets into precise MQL and pipeline goals.
- Persona-led messaging: craft sharp value props for Ops Directors and PMs.
- Channel playbooks: launch high-ROI LinkedIn, Google, email, and webinar campaigns.
- Analytics and ROI: track UTMs, CPL, CP-MQL, and payback with clear dashboards.
- Conversion optimization: build landing flows that boost demos and sales-ready leads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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