AdTech Course
Master adtech for digital marketing success. Learn media buying, programmatic, data and audiences, attribution, and optimization tactics to build high-ROI campaigns, scale performance, and make smarter budget decisions in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Adtech Course gives you practical skills to plan, run, and optimize campaigns across Google, Meta, and leading DSPs. Learn media buying, bidding, audience targeting, and funnel design, plus tagging, first-party data, and identity basics. You also cover attribution, experimentation, forecasting, and budget allocation, using a clear e-commerce sportswear case in Brazil to connect strategy with measurable results.
Elevify advantages
Develop skills
- Master media buying: build high-ROI campaigns on Google, Meta and top DSPs.
- Optimize funnels fast: structure, test and scale search, social and programmatic.
- Activate first-party data: tag, segment and retarget high-value audiences.
- Measure what matters: set KPIs, model ROAS, LTV and budget impact clearly.
- Run smart experiments: design A/B and lift tests that prove true incrementality.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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