Mass and Communication Course
Master mass communication strategy to counter misinformation. Learn audience analysis, channel planning, persuasive messaging, influencer outreach, and campaign measurement to design impactful, ethical communication that drives real behavior change.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This short, practical course helps you design effective public awareness campaigns that counter misinformation with clear, persuasive messages. Learn to segment audiences, choose the right channels, and adapt content for TV, radio, social media, and community outreach. Gain tools for ethical planning, budgeting, analytics, and rapid testing so every message is targeted, credible, and measurable in real time.
Elevify advantages
Develop skills
- Audience segmentation: quickly profile risk groups and media habits for impact.
- Persuasive messaging: craft concise, evidence-based prebunking and debunking.
- Multichannel strategy: design offline–online campaigns with influencers and cascades.
- Rapid MEL skills: track reach, sentiment, and behavior change with lean analytics.
- Ethical campaign design: manage risks, budgets, and legal issues in misinformation work.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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