Ad Course
Ad Course shows advertising pros how to position brands, build sharp personas, plan media, craft high-impact social and OOH creative, and track the right metrics to launch ready-to-drink beverages that win in competitive urban markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Ad Course gives you a fast, practical system to launch a ready-to-drink beverage in a U.S. city, from market and competitor research to sharp positioning, value propositions, and message pillars. Build personas, plan a 3‑month cross-channel launch, craft high-impact social and OOH creative, and use clear metrics, dashboards, and decision rules to test, optimize, and report results with confidence.
Elevify advantages
Develop skills
- Brand positioning: map competitors and craft sharp value propositions fast.
- Audience insights: build data-backed personas and media habits in days.
- Media planning: design lean 3‑month launch plans with smart channel mix.
- Creative concepts: write high-impact social and OOH ideas that drive trial.
- Campaign analytics: pick KPIs and optimize budgets with clear, simple rules.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workloadWhat our students say
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