Lobbying and Public Affairs Course
Gain expertise in practical lobbying and public affairs for public management: map stakeholders, navigate legislative pathways, create compelling messages, form coalitions, mitigate risks, and transform policy objectives into ethical, effective outcomes that drive real change in New Zealand contexts.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This concise, hands-on course teaches stakeholder mapping, power analysis, and crafting targeted policy proposals that progress through actual legislative channels. Master data-driven lobbying strategies, coalition formation, and tailored communications for politicians, officials, and media, alongside risk management, regulatory compliance, and designing ethical, outcome-focused public affairs initiatives from inception to completion.
Elevify advantages
Develop skills
- Strategic stakeholder mapping: identify allies, blockers, and power centres swiftly.
- Legislative intelligence: monitor bills, timelines, and key policy influences efficiently.
- Persuasive policy messaging: develop concise briefs for MPs, media, and the public.
- Practical lobbying tactics: organise meetings, coalitions, and effective campaigns.
- Ethical advocacy planning: handle risks, ensure compliance, and maintain transparent reporting.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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