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Psychology of Communication Course

Psychology of Communication Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course equips you with practical strategies to develop clear, effective email campaigns informed by psychology. Delve into how cognitive ease, attention spans, memory, and decision heuristics influence reader behaviour. Apply these principles to create compelling subject lines, mobile-optimised designs, concise body content, and persuasive calls to action. Additionally, master ethical use of emotional triggers, framing techniques, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.

Elevify advantages

Develop skills

  • Design persuasive emails using cognitive and emotional triggers ethically.
  • Optimise email copy with effective subject lines, body text, and CTAs for quick conversions.
  • Analyse audience data including behaviour, stressors, and device usage.
  • Apply social proof and framing to build trust and encourage prompt action.
  • Conduct A/B tests and track key metrics to refine campaigns.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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