Psychology of Communication Course
Gain expertise in communication psychology to create compelling, ethical messages. Explore cognitive and emotional triggers, understand audience behaviour, and implement data-driven email tactics to enhance engagement, trust, and conversion rates in your work.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical strategies to develop clear, effective email campaigns informed by psychology. Delve into how cognitive ease, attention spans, memory, and decision heuristics influence reader behaviour. Apply these principles to create compelling subject lines, mobile-optimised designs, concise body content, and persuasive calls to action. Additionally, master ethical use of emotional triggers, framing techniques, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.
Elevify advantages
Develop skills
- Design persuasive emails using cognitive and emotional triggers ethically.
- Optimise email copy with effective subject lines, body text, and CTAs for quick conversions.
- Analyse audience data including behaviour, stressors, and device usage.
- Apply social proof and framing to build trust and encourage prompt action.
- Conduct A/B tests and track key metrics to refine campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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