Laboratory Product Management Course
Master lab product management, covering market research, positioning, pricing, promotion, and regulatory strategies. Learn to launch, grow, and optimise diagnostic products for success in clinical settings. This course equips you with practical skills for managing lab products through their first two years.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management skills for diagnostic systems in this intensive course. Master customer segmentation, value propositions, differentiation with competitive data, pricing models, channel strategies, promotions, launch planning, KPI tracking, and managing the initial product lifecycle stages.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, profile competitors, and identify price signals quickly.
- Lab product positioning: develop clear value propositions, proof points, and differentiation.
- Lab pricing and channels: create pricing models and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and targeted promotions.
- Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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