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Laboratory Product Management Course

Laboratory Product Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Acquire hands-on product management skills for diagnostic systems in this intensive course. Master customer segmentation, value propositions, differentiation with competitive data, pricing models, channel strategies, promotions, launch planning, KPI tracking, and managing the initial product lifecycle stages.

Elevify advantages

Develop skills

  • Lab market research: gauge PCR demand, profile competitors, and identify price signals quickly.
  • Lab product positioning: develop clear value propositions, proof points, and differentiation.
  • Lab pricing and channels: create pricing models and balance distributor versus direct sales.
  • Lab launch execution: boost adoption using pilots, key opinion leaders, and targeted promotions.
  • Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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