Tourism Statistics & Data Analysis Course
Transform tourism data into informed decisions. Master analysis of occupancy, spending, and seasonal patterns, detect trends and shocks, and produce concise reports to guide pricing, marketing, and demand strategies for travel and tourism destinations anywhere.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course teaches you to gather, clean, and standardise key monthly tourism metrics such as occupancy, ADR, RevPAR, and spending, transforming them into actionable insights. You'll learn to identify trends, seasonality, and disruptions, analyse spending patterns by market segments, and create data-backed strategies for pricing, promotions, and marketing, complete with straightforward dashboards and reports for managers.
Elevify advantages
Develop skills
- Tourism data sourcing: locate, verify, and record official tourism statistics.
- Time series analysis: spot trends, seasonality, and shocks in tourism demand.
- Revenue metrics expertise: prepare and standardise ADR, RevPAR, and spending data.
- Segment spending breakdown: analyse changes across leisure, city-break, and business markets.
- Actionable insights: convert data into pricing and marketing recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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