Point-of-Sale Promotion & Activation Course
Master point-of-sale promotions for premium granola. Gain insights into shopper behaviour, craft POS strategies, create activation schedules, execute in-field activities, and track KPIs to increase sales, encourage trials, and secure prime visibility in competitive retail settings.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Point-of-Sale Promotion and Activation Course teaches how to convert premium granola shoppers into buyers through targeted in-store execution. Explore category dynamics, shopper motivations, and key segments, then transform insights into SMART objectives, POS strategies, activation calendars, and precise field instructions. Conclude equipped to monitor KPIs, identify issues, and refine every 8-week activation for superior outcomes.
Elevify advantages
Develop skills
- Diagnose POS issues by quickly identifying packaging, shelving, and merchandising problems.
- Convert shopper insights into action by setting precise 8-week POS activation goals.
- Develop effective POS plans by selecting materials, locations, and non-price promotional tactics.
- Instruct and manage field teams with clear store guidelines and photo-based audits.
- Monitor POS ROI using sales, rotation, and display KPIs for rapid optimisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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