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Point-of-Sale Promotion & Activation Course

Point-of-Sale Promotion & Activation Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Point-of-Sale Promotion and Activation Course teaches how to convert premium granola shoppers into buyers through targeted in-store execution. Explore category dynamics, shopper motivations, and key segments, then transform insights into SMART objectives, POS strategies, activation calendars, and precise field instructions. Conclude equipped to monitor KPIs, identify issues, and refine every 8-week activation for superior outcomes.

Elevify advantages

Develop skills

  • Diagnose POS issues by quickly identifying packaging, shelving, and merchandising problems.
  • Convert shopper insights into action by setting precise 8-week POS activation goals.
  • Develop effective POS plans by selecting materials, locations, and non-price promotional tactics.
  • Instruct and manage field teams with clear store guidelines and photo-based audits.
  • Monitor POS ROI using sales, rotation, and display KPIs for rapid optimisation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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