In-Store Activation Course
Gain expertise in in-store activations for retail settings: establish clear shopper goals, develop effective merchandising and sampling strategies, manage budgets, and monitor KPIs. Transform insights into high-return displays, trials, and promotions that boost shelf sales and deliver measurable results.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course teaches how to establish precise objectives, create shopper profiles, and convert insights into successful in-store strategies. You will learn to design impactful visual merchandising, allocate budgets effectively, and handle vendors confidently. Additionally, master shopper journey mapping, pilot testing, and KPI monitoring to ensure activations are trackable, scalable, and geared towards genuine sales growth.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store activities swiftly.
- Shopper journey mapping: create effective snack aisle interactions for quick conversions.
- Visual merchandising for snacks: develop planograms, endcaps, and secondary displays.
- In-store sampling expertise: optimise layout, staffing, and conversion measurement rapidly.
- Retail KPI monitoring: establish KPIs, run pilots, and refine activations using data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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