In-Store Promotions Course
Enhance retail sales through impactful in-store promotions. Gain knowledge in shopper behaviour, store layout, sampling techniques, messaging, KPIs, and cost-effective materials to create, implement, and improve healthy snack promotions that encourage trials, conversions, and repeat buys.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Elevate in-store promotions for healthy snacks via this targeted, hands-on course exploring shopper behaviour, store layouts, visual merchandising, and fixtures. Discover planning and running sampling sessions, creating compelling messages, selecting promotion formats, and training staff. Gain expertise in basic data gathering, essential KPIs, and refining strategies to ensure each promotion boosts sales and informs better choices.
Elevify advantages
Develop skills
- Design effective in-store snack promotions that suit retail constraints.
- Optimise store layouts, signage, and fixtures to increase shopper engagement.
- Conduct safe and efficient sampling events that turn trials into sales.
- Monitor promotion KPIs and refine offers with simple data tools.
- Develop persuasive health-focused messages for snack promotions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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