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Category Management Course

Category Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

The Category Management Course provides a clear, step-by-step approach to building a winning category, using breakfast cereals as a hands-on example. Learn how to turn shopper insights into smarter assortments, design effective price ladders, plan targeted promotions, and create store-ready execution roadmaps with KPIs, risk controls, and practical tools you can apply immediately across your locations.

Elevify advantages

Develop skills

  • Shopper insight mapping: turn cereal shopper data into clear retail actions.
  • Assortment optimisation: build, gap-check, and rationalise SKUs for your stores.
  • Pricing and price ladders: design smart ranges for private label and brands fast.
  • Promotion planning: craft 1-month promo plans that grow volume without killing margin.
  • KPI tracking and risk control: monitor category health and prevent stock, margin hits.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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