PESTEL course
Master PESTEL analysis for smart home markets in Latin America. Evaluate political, economic, technological, and social factors to estimate demand, screen countries, and deliver clear go/hold/avoid recommendations for informed decisions. Build skills in data-driven market assessment and strategic synthesis for confident expansion strategies.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain practical tools to analyse Latin American smart home markets with real data and frameworks. Assess political risks, economic factors, tech infrastructure, and social trends, then create market sizing, opportunity-risk matrices, and recommendations for evidence-based expansion.
Elevify advantages
Develop skills
- Estimate smart home demand and revenue using PESTEL sizing.
- Screen and select promising Latin American markets with data.
- Evaluate tech ecosystems for device compatibility and fit.
- Map consumer behaviours, trust, and adoption drivers.
- Synthesise PESTEL insights into executive go/hold/avoid decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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