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Customer Relationship Management Course

Customer Relationship Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

You will learn how to align CRM strategy with business goals, select and implement the right CRM platform, and manage sales pipelines with precision. The course covers customer segmentation, lifetime value calculation, and multi-channel marketing automation. You will configure CRM systems, build service workflows, and measure performance through dashboards and reports. Advanced topics include AI-powered automation, loyalty programme design, and account-based CRM for B2B growth. By the end, you will have the skills to lead CRM projects and drive long-term customer value.

Elevify advantages

Develop skills

  • CRM Strategy Alignment: Define and connect CRM objectives directly to measurable business outcomes.
  • Customer Segmentation: Build data-driven customer profiles using RFM, CLV, and behavioural models.
  • Sales Pipeline Management: Automate workflows and forecast revenue accurately using CRM tools.
  • CRM Analytics and Reporting: Design dashboards that translate customer data into strategic decisions.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
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Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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