course on business environment
This course equips you to master the business environment for smart home devices using practical PESTEL analysis, market scanning, external risk assessment, data sourcing, and executive briefing skills. Transform research into evidence-based insights and strategic recommendations for management decisions across North America and Europe.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain skills in applying PESTEL analysis to smart home devices, sourcing reliable data, assessing risks and opportunities, prioritising external factors, and creating executive deliverables with recommendations for pricing, sourcing, design, and compliance in North America and Europe.
Elevify advantages
Develop skills
- Conduct PESTEL analysis to produce sharp, evidence-based insights quickly.
- Scan smart home markets to identify EU/US trends, competitors, and growth drivers efficiently.
- Assess external risks by rating impact, likelihood, and prioritising key threats.
- Source, verify, and cite data from global databases for managerial use.
- Design executive briefs that convert complex research into actionable slides.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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