Web Analytics for Retail and E-commerce Course
Develop expertise in web analytics for retail and e-commerce within international trade. Master tracking of cross-border traffic, integrating logistics and customs into KPIs, minimising cart abandonment, and enhancing revenue through analysis of countries, currencies, shipping expenses, and payment options. This course equips you with practical tools to drive measurable improvements in global sales performance.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain key web analytics skills for retail and e-commerce, emphasising global traffic, conversions, and revenue metrics. Track multi-channel campaigns, integrate logistics data, assess shipping and customs effects, examine checkout patterns, and create effective dashboards and KPIs. Conclude with a hands-on optimisation guide to implement right away for better multi-market performance.
Elevify advantages
Develop skills
- Cross-border traffic analysis: interpret sessions, users, and country-specific KPIs.
- Conversion and revenue metrics: calculate rates, average order value, and net revenue per market.
- Logistics-linked analytics: connect shipping, duties, and customs data to sales outcomes.
- Checkout and payment insights: monitor funnels, drop-offs, and abandonment rates by country.
- Optimisation strategies: create tests, KPIs, and reports tailored for international trade teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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