Business Internationalization Strategy Course
Gain expertise in expanding foreign trade through a full business internationalisation strategy. Select optimal markets, adjust your marketing mix, choose partners, handle logistics, manage risks, and monitor KPIs to build your brand profitably across international borders. This course equips you with actionable tools and insights for successful global growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Business Internationalisation Strategy Course offers a straightforward, step-by-step guide to picking markets, identifying target customers, and positioning your brand successfully. Discover how to modify product, pricing, distribution, and promotion strategies, select appropriate entry methods and partners, oversee logistics and paperwork, and handle risks using practical KPIs, financial instruments, and compliance approaches you can implement right away.
Elevify advantages
Develop skills
- Market selection: select high-potential countries using quick, practical research methods.
- Entry mode strategy: choose and negotiate suitable partners and channels overseas.
- Export operations: organise logistics, Incoterms, and paperwork for seamless delivery.
- Risk control: reduce foreign exchange, regulatory, and operational risks in new markets.
- Go-to-market mix: tailor product, price, place, and promotion to each country.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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