Game Theory for Business Course
Gain mastery in game theory applications for business and economics. Model pricing, marketing, and product strategies, forecast competitor actions, and create payoff matrices that transform SaaS and Latin American market data into precise, profit-driven decisions. Build skills in competitive analysis, pricing optimisation, and scenario planning to navigate real-world markets effectively.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical game theory tools to analyse SaaS competition in Latin America, model pricing, marketing, and feature strategies, and anticipate competitor reactions using payoff matrices. You'll learn to construct normal-form and sequential games in spreadsheets, perform sensitivity analyses, and convert insights into actionable strategic plans, monitoring frameworks, and risk-managed decisions for business success.
Elevify advantages
Develop skills
- Game modelling: construct payoff matrices and decision trees for SaaS markets.
- Competitive strategy: anticipate rival actions and select profit-maximising responses swiftly.
- Pricing analytics: simulate price changes, CAC, LTV, churn, and margin effects in SaaS.
- Market research: leverage efficient data to benchmark pricing, features, and ROI.
- Scenario planning: conduct sensitivity analyses and refine strategies using real-time KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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