Data Analytics for Product Managers Course
Stop guessing and start deciding with data. This course gives product managers the analytical skills to define the right metrics, run valid experiments, and turn user behaviour into roadmap decisions. You will go from data-curious to data-confident — without needing a data science degree.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
You will build a complete analytics skill set designed specifically for product management work. The course covers metric frameworks, KPI design, event tracking, and instrumentation planning. You will learn how to run A/B tests correctly, analyse retention curves, and segment users by behaviour. SQL fundamentals, data visualisation, and stakeholder communication are included so you can act on insights independently. You will also explore advanced topics like customer lifetime value, attribution modelling, and predictive analytics for strategic decisions.
Elevify advantages
Develop skills
- Product Metrics Design: Build and defend a KPI hierarchy tied to real business outcomes.
- A/B Testing Execution: Design, run, and interpret statistically valid product experiments.
- Retention Analysis: Identify churn patterns and behavioural signals that drive user drop-off.
- Data-Driven Prioritisation: Score and rank roadmap features using RICE, ICE, and impact models.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

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