Metrics and KPIs Course
This course equips you with practical skills to define, track, and optimize key metrics and KPIs across marketing, sales, and customer success to drive business growth and data-driven decisions.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Metrics and KPIs Course provides a straightforward, practical framework to set objectives, choose appropriate KPIs, and tie them to revenue, customer retention, and expansion. Gain knowledge of key marketing, sales, and customer success metrics, how to monitor them using your current tools, create useful dashboards, establish achievable 12-month goals, and conduct targeted experiments to enable quicker, data-informed choices and boost results each quarter.
Elevify advantages
Develop skills
- Build a targeted KPI strategy: connect CEO objectives to precise, quantifiable metrics.
- Master SaaS revenue KPIs: ARR, MRR, funnel, and sales efficiency in real-world application.
- Optimise marketing performance: monitor MQLs, CAC, and multi-touch attribution.
- Enhance retention: examine churn, NRR, and customer health for quick improvements.
- Design practical dashboards: establish targets, alerts, and review routines that prompt action.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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