Product Strategy Course
This course equips you with essential tools for effective product strategy, from market research to go-to-market execution.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Product Strategy Course provides a practical toolkit to research markets, analyse competitors, and uncover real collaboration pain points. Learn to define segments, craft sharp JTBD statements, and build differentiated positioning. You will design strategic themes, plan a focused roadmap, model revenue impact, and shape a clear go-to-market plan with metrics and experiments that reduce risk and drive adoption.
Elevify advantages
Develop skills
- Market analysis: benchmark competitors fast using real public data sources.
- Product positioning: craft sharp vision, messaging, and differentiation in days.
- Customer insight: segment users, map JTBD, and pinpoint high-value pains.
- Go-to-market: design lean experiments, metrics, and a focused launch playbook.
- Strategic roadmapping: turn themes into a 12–18 month, outcome-driven plan.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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