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Nudging in Marketing Course

Nudging in Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Learn to create ethical nudges that steer shoppers to healthier grocery options in Indonesia. The course explores key behavioural biases, digital choice design, and hands-on tactics for search, product pages, cart, and checkout. Master running A/B tests, measuring results with solid metrics, and deploying impactful nudges that respect user trust and local contexts.

Elevify advantages

Develop skills

  • Design behavioural nudges: Build practical, high-impact nudges for e-commerce.
  • Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
  • Optimise digital choice architecture: Craft visuals, labels, and bundles that convert.
  • Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
  • Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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