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4As of Marketing Course

4As of Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

The 4As of Marketing Course provides a quick, practical framework to increase awareness, influence brand perception, encourage action, and target your audience accurately. Discover how to set up experiments, monitor key metrics, refine customer journeys, foster trust through evidence-backed communication, and create a targeted 90-day strategy that secures support and achieves tangible growth for a direct-to-consumer skincare brand in New Zealand.

Elevify advantages

Develop skills

  • Conversion funnel design: quickly address drop-offs using effective UX and promotional strategies.
  • Retention playbooks: develop high-return email, SMS, loyalty, and subscription sequences.
  • Audience segmentation: transform data into distinct skincare customer profiles and performance indicators.
  • Marketing experiments: conduct GA4-supported A/B tests and confidently report return on ad spend.
  • 90-day growth roadmap: focus on 4A priorities and share successes with management.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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