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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course equips you with hands-on skills to segment customers effectively, craft robust value propositions, and develop detailed buyer personas tailored for sustainable home products. You'll learn to establish unified brand positioning, create succinct message playbooks, and devise integrated plans across paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, designing insightful dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned and performance-trackable.

Elevify advantages

Develop skills

  • Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
  • Customer segmentation: create targeted personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks.
  • Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel ROI.
  • Governance and workflows: define roles, processes, and playbooks for seamless execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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