Sentiment Analysis Course
This course equips you with hands-on expertise in sentiment analysis for marketing. You'll collect genuine customer feedback, process and tag data accurately, uncover brand-related themes, and leverage findings to refine positioning, craft targeted messages, and drive campaigns backed by solid data for better outcomes. Perfect for marketers seeking measurable impact from customer insights.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and prep public text data while following privacy guidelines, label sentiments using consistent standards, deploy automated and hybrid techniques, identify brand-specific themes, transform insights into actionable steps, measure results with key metrics, and create a plan for ongoing scalable monitoring.
Elevify advantages
Develop skills
- Build robust sentiment datasets by quickly collecting, cleaning, and organising public text data.
- Label sentiments accurately using defined rules and cross-checking manual with automated approaches.
- Identify brand themes by clustering comments into topics and measuring sentiment distribution.
- Convert insights to actions by translating sentiment trends into effective marketing strategies.
- Validate results through reliability tests and A/B comparisons to inform successful campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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