Real Estate Marketing Plan Course
Master real estate marketing with a complete plan—from market research and buyer segmentation to channel strategy, lead capture, and launch optimisation—so you can fill pipelines faster and sell residential developments at better margins. This course equips you with practical tools to research demand, define buyer segments, position projects effectively, select channels, manage leads, and track performance using dashboards and KPIs for suburban residential projects.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a step-by-step system to research local demand, define buyer segments, and build a clear value proposition for suburban residential projects. You'll learn to choose optimal positioning, craft persuasive messaging, select effective channels, capture and qualify leads, coordinate with sales teams, and track performance using practical dashboards, KPIs, and 90-day launch calendars.
Elevify advantages
Develop skills
- Real estate positioning: craft clear, competitive project positioning fast.
- Buyer segmentation: define key segments and turn amenities into sharp benefits.
- Channel strategy: pick high-ROI online and offline channels for quick wins.
- Lead systems: design forms, CRM flows, and follow-ups that boost conversions.
- Launch optimisation: build 90-day calendars, track KPIs, and fix underperformance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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