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Principles of Marketing Course
Unlock the essentials of marketing with our Marketing Fundamentals Course, designed for professionals keen to excel. Dive into goal setting and performance metrics, mastering KPIs and marketing objectives. Enhance your market research skills with consumer behaviour analysis and competitive insights. Craft effective promotional strategies using digital and traditional channels. Develop presentation skills to persuade and engage. Identify target audiences through psychographic and demographic profiling. Elevate your marketing mix with strategic pricing, product, and distribution tactics. Join now to transform your marketing expertise.
- Master KPIs: Track and measure marketing success effectively.
- Conduct Market Research: Analyse trends and consumer behaviour.
- Design Promotional Strategies: Integrate digital and traditional methods.
- Deliver Persuasive Presentations: Engage and influence your audience.
- Identify Target Audiences: Profile demographics and psychographics.

4 to 360 hours flexible workload
certificate recognised by the NZQA
What will I learn?
Unlock the essentials of marketing with our Marketing Fundamentals Course, designed for professionals keen to excel. Dive into goal setting and performance metrics, mastering KPIs and marketing objectives. Enhance your market research skills with consumer behaviour analysis and competitive insights. Craft effective promotional strategies using digital and traditional channels. Develop presentation skills to persuade and engage. Identify target audiences through psychographic and demographic profiling. Elevate your marketing mix with strategic pricing, product, and distribution tactics. Join now to transform your marketing expertise.
Elevify advantages
Develop skills
- Master KPIs: Track and measure marketing success effectively.
- Conduct Market Research: Analyse trends and consumer behaviour.
- Design Promotional Strategies: Integrate digital and traditional methods.
- Deliver Persuasive Presentations: Engage and influence your audience.
- Identify Target Audiences: Profile demographics and psychographics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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