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Nudging in Marketing Course

Nudging in Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Learn to create ethical nudges that steer shoppers to healthier grocery options in Indonesia. The course explores key behavioural biases, digital choice design, and hands-on tactics for search, product pages, cart, and checkout. Master running A/B tests, measuring results with solid metrics, and deploying impactful nudges that respect user trust and local contexts.

Elevify advantages

Develop skills

  • Design behavioural nudges: Build practical, high-impact nudges for e-commerce.
  • Apply decision biases: Use defaults, framing, and salience to guide healthy choices.
  • Optimise digital choice architecture: Craft visuals, labels, and bundles that convert.
  • Run fast A/B tests: Set up, measure, and scale winning nudges with clear metrics.
  • Nudge ethically: Balance persuasion with transparency, trust, and user autonomy.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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