4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Media Buying Course provides a practical, fast-paced pathway to plan and execute profitable campaigns for eco-friendly shoppers in the US. You'll learn audience research, targeting, and channel selection across Meta, Google, TikTok, YouTube, programmatic, and CTV. Develop budgets, select bidding strategies, set up tracking, define KPIs, forecast outcomes, and optimise creative, funnels, and landing pages for improved ROAS and sustainable growth.
Elevify advantages
Develop skills
- Audience targeting mastery: quickly identify eco-conscious US shoppers.
- Channel mix strategy: select Meta, Google, TikTok and CTV for optimal ROI.
- Budget and bidding control: allocate $10K and choose effective bid models.
- Creative and funnel design: align ads, copy and landing pages to drive conversions.
- KPI tracking and optimisation: establish CPA, ROAS targets and scale high performers.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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