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Marketing Strategy Course

Marketing Strategy Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Marketing Strategy Course provides a straightforward, practical framework to analyse your market, segment audiences, define positioning, and establish targeted 12-month goals linked to KPIs such as CAC, ROAS, LTV, and retention. Gain skills in experimentation, A/B testing, dashboards, attribution, and budgeting, then transform insights into solid pillars, action plans, and differentiation strategies you can apply right away.

Elevify advantages

Develop skills

  • Data-driven testing: design A/B tests, interpret KPIs, and optimise campaigns swiftly.
  • Market and competitor insight: map competitors and trends for keener positioning.
  • Customer segmentation: create personas and value propositions that convert rapidly.
  • Strategic planning: establish 12-month objectives, KPIs, and channel action plans.
  • Differentiation tactics: develop product, brand, and community advantages.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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