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Marketing Research Course

Marketing Research Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This concise, hands-on course shows you how to turn business goals into precise research objectives, build solid briefs, and define clear KPIs. You will learn to design surveys and interviews, apply smart sampling, analyse both quantitative and qualitative data, and integrate secondary sources to create evidence-based insights, prioritised actions, and a 6–12 month roadmap that drives measurable results.

Elevify advantages

Develop skills

  • Define sharp marketing research problems and KPIs for fast, focused studies.
  • Design practical surveys and interviews that capture reliable customer insights.
  • Analyse survey and qualitative data to build clear, evidence-based segments.
  • Turn research findings into prioritised marketing actions and 6–12 month plans.
  • Conduct efficient NZ market and competitor desk research for quick decisions.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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