Marketing Performance & Control Course
Gain mastery in marketing performance and control. Track key metrics like ROI and ROAS, create effective dashboards, establish benchmarks, optimise budgets, and transform channel data into actionable insights and executive reports that confidently boost revenue. This course equips you with practical tools for smarter decision-making and quarterly improvements.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Master vital performance metrics, construct realistic datasets, and confidently compute ROI, ROAS, CPA, and break-even points. Benchmark marketing channels, develop intuitive dashboards, and produce succinct executive reports to guide budget allocation and optimisation. Acquire hands-on skills for communicating outcomes, planning experiments, and enhancing results each quarter.
Elevify advantages
Develop skills
- Build ROI dashboards from raw channel data for executive insights.
- Calculate CPA, ROAS, and ROI to assess channel profitability.
- Design budget reallocations using guardrails and testing.
- Apply benchmarks and funnel data to compare channels and set targets.
- Communicate performance via concise CEO reports with actions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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