Marketing Mix Course
This course equips you with the full marketing mix toolkit for innovative products, covering pricing strategies, promotional campaigns, distribution channels, and launch performance metrics. Develop customer personas, refine positioning, create a 6-month market entry plan, and leverage data to boost revenue and customer retention effectively.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify target markets, design engaging product experiences, and establish competitive pricing based on costs, margins, and rivals. Master promotion strategies, customer acquisition and loyalty tactics, plus channel choices, all integrated into a 6-month launch strategy featuring KPIs, tracking tools, and rapid experiments for better outcomes.
Elevify advantages
Develop skills
- Data-informed pricing: establish profitable and competitive prices using real-world examples.
- Customer segment analysis: create personas, market segments, and swift competitor reviews.
- Distribution channel planning: select and refine direct-to-consumer, retail, and online marketplace options.
- Effective promotion tactics: develop KPIs, advertising trials, and cost-efficient customer growth strategies.
- Launch planning mastery: build 6-month timelines, key metrics, experiments, and risk management frameworks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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