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Marketing Budget Management Course

Marketing Budget Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This focused course teaches you to plan, allocate, and refine budgets for key acquisition and retention channels with precise financial goals, trusted benchmarks, and ready-to-use templates. You'll learn to chart the customer funnel, establish ROAS and CAC limits, create tests, oversee pilots, combat fraud, and develop a measurement system that connects spending to revenue, empowering confident reallocations and achievement of growth targets.

Elevify advantages

Develop skills

  • Build ROI-focused marketing budgets by converting revenue targets into effective channel allocations.
  • Optimise spending across channels by reallocating based on ROAS, CAC, and defined guidelines.
  • Design and evaluate tests by running efficient experiments with robust statistics and safeguards.
  • Map channel roles in the funnel by aligning search, social, SEO, email, and influencers.
  • Establish tracking and dashboards to link ad spend with revenue, LTV, and payback periods.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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