Market Research Project Planning Course
Gain expertise in planning market research projects to drive marketing success. Master defining business challenges, designing mixed-methods studies, selecting ideal participants, analysing data, and evaluating competitors to confidently execute impactful campaigns with lower risks and better outcomes.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward framework for identifying business challenges, establishing clear objectives, and forming testable hypotheses. You will learn to plan mixed-methods research, select appropriate participants, develop effective survey questions, analyse data with assurance, and assess competitors, enabling you to initiate data-driven projects with minimised risks and enhanced results.
Elevify advantages
Develop skills
- Market research scoping: convert business issues into precise, testable objectives.
- Mixed-methods design: develop efficient qualitative and quantitative research plans.
- Audience targeting: identify segments, quotas, and ethical recruitment methods.
- Pricing and demand sizing: compare competitors and forecast feasible price levels.
- Decision-ready insights: create timelines, budgets, and go/no-go decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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