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Market Mix Modelling Online Course

Market Mix Modelling Online Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

The Market Mix Modelling Online Course provides a practical, fast-paced pathway to build, validate, and optimise MMM tailored to Kiwi consumer electronics. Learn to translate business goals into measurable objectives, define meaningful KPIs, collect and clean data, select robust model structures, run causal checks, and turn results into clear budget recommendations, what-if scenarios, and continuous performance improvements.

Elevify advantages

Develop skills

  • Define MMM business goals: turn marketing questions into clear model KPIs.
  • Build clean MMM datasets: align sales, media, pricing, and external drivers fast.
  • Design robust MMM models: handle adstock, saturation, and cross-channel effects.
  • Validate MMM impact: run holdouts, causal checks, and ROI-driven diagnostics.
  • Optimise media budgets: run what-if scenarios and reallocate spend for higher ROI.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Really great course. Lots of valuable information.
WiltonCivil Firefighter

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